New marketing campaign for Caprica: film festival screenings

SyFy has launched a new marketing campaign for Caprica. The two-hour film that was released on DVD earlier this year was screened at the San Diego Film Festival this week and it will be shown at the Woodstock Film Festival tomorrow (Oct. 2) and at the Austin Film Festival later this month, with Jeffrey Reiner and Esai Morales in attendance.

From the press release:

Syfy is launching the first phase of its innovative national marketing campaign behind the highly anticipated January 22, 2010, premiere of Caprica with screenings at the prestigious San Diego, Woodstock and Austin Film Festivals.

Humanity's storyline takes completely new twists with Caprica, which follows two rival families and their patriarchs Daniel Graystone (Eric Stoltz) and Joseph Adama (Esai Morales) as they compete and thrive in the vibrant realm of the 12 Colonies, a society recognizably close to our own. This original, standalone series will feature the passion, intrigue, political backbiting, and family conflict in an omnipotent society that is at the height of its blind power and gloryand, unknowingly, on the brink of its fall. Caprica also stars Paula Malcomson (Amanda Graystone), Polly Walker (Sister Clarice Willow), Magda Apanowicz (Lacy) and Alessandra Torresani (Zoe Graystone).

Said Blake Callaway, Vice President, Brand Marketing, Syfy: As heir to the rich legacy of Battlestar Galactica, Caprica is more than a new television series. With its pedigree of talent, cinematic look, feel and design along with the intelligence of the programs vision and provocative story lines, Caprica is a natural fit for a film festival. Reflecting the unique way were planning on marketing the series, San Diego, Woodstock and Austin Film Festivals are great platforms to kick off the Caprica marketing campaign.

Caprica Film Festival Screenings

San Diego Film Festival on Saturday, September 26.

At Woodstock Film Festival, celebrating its 10th anniversary, Friday, October 2, and Sunday, October 4.

Caprica Producer/Director Jeffrey Reiner and star Esai Morales will attend the Austin Film Festival Saturday, October 24 screening as well as participate on panels.

Caprica is from Universal Cable Productions and is executive produced by Ronald D. Moore, David Eick and Jane Espenson. Jonas Pate serves as co-executive producer and director. Jeffrey Reiner (Friday Night Lights) directed the pilot.